Ritzer the mcdonaldization thesis

Where is the irrationality? However, the disagreement among these studies and scholars arguing for convergence may be simply a function of case selection. Control - The substitution of more predictable non-human labor for human labor, either through automation or the deskilling of the work force.

Predictability has also extended into movie sequels and TV shows. The demise of state socialism has revived interest in the possibilities of global economic and political convergence among advanced industrial societies see, for example, Lenski et al.

The third subtype of Mu is the external-intellectual view of sociology; it looks at different studies and their concepts, tools, and ideas in order to apply these aspects to sociology. Popular English tourist attractions and icons of 'Englishness' are crammed together to be easily accessible without having to travel whole 'real' England.

George Ritzer

The internal-intellectual sector of Mu identifies the "schools of thought" and the structure of current sociologists and social theories.

Furthermore, Slater [8] goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity.

It Ritzer the mcdonaldization thesis only recently become popularly acknowledged that the existence of prosumption as activities on the internet and Web 2. The rational determination of the best mode of production. Adam Smith 's approval of smuggling ; and the " Samuel Johnson Dining Experience" turns out to be a flop because Doctor Johnson is regularly rude to the guests who dine at his table.

Capitalism, Americanizationand McDonaldization are all parts of grobalization. The "assembly line" feel of fast-food restaurants is transcending many other facets of life and removing humanity from previously human experiences.

Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served. Individuality is not allowed. The final chapter also looks at "The DeMcDonaldization of Society", and concludes that while it is occurring on the surface, McDonaldization is alive and well.


Within the greater category of Mu, Ritzer establishes four other subsets: Social processes are coercive, determining the nature of local communities, which have little room to maneuver. This section does not cite any sources.

Despite the controversy over, and subsequent disillusionment with, early versions of convergence theory in the study of modernization, and the often mixed results of empirical studies discussed above, it is clear that the concept of societal convergence and convergence theories that allow for the possibility of divergence and invariance provides a useful and potentially powerful analytical framework within which to conduct cross-national studies across a broad range of social phenomena.

McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. For example, Karl Marx 's theories are based on Hegel 's theories.

Moreover, the development of programs of the welfare state appears to be empirically correlated with distinct bureaucratic and demographic patterns that are in turn grounded in economic development. He explains the advantages and disadvantages of both "something" and "nothing" in The McDonaldization of Society.

The large research literature related on this question, reviewed by Formhas produced mixed evidence with respect to convergence.

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The McDonaldization Thesis:

They find out about Sir Jack's questionable sexual preferences and blackmail him with the incriminating evidence when Sir Jack wants to dismiss Martha. Importantly, Kerr et al.


Yet a careful review of the literature suggests that many criticisms have often tended to caricature convergence theory rather than addressing its application in actual research studies. Inkeles argues that earlier versions of convergence theory failed to distinguish adequately between different elements of the social system, which is problematic because these elements not only change at different speeds, but may move in opposite directions.

However, because the actors sooner or later over-identify with their roles, some of the other attractions go terribly wrong. He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.

Related to this idea is the notion of a relatively fixed pattern of development through which developing nations must pass as they modernize Rostow The final chapter also looks at "The DeMcDonaldization of Society", and concludes that while it is occurring on the surface, McDonaldization is alive and well.

This means that they can be quickly and cheaply trained and are easily replaceable. Convergence theorists are surely on solid ground when they assert that programs to protect against the seven or eight basic risks of industrial life are primarily responses to economic development….

Through the application of the three subsets of metatheory, Ritzer argues that the field of sociology can create a stronger foundation, experience "rapid and dramatic growth", and generally increase not only the knowledge of metatheory but social theory in general.

The last two subsets of Mu are looking more at the macrolevel of sociology than the other two subsets.

George Ritzer

America has grown to connect the quantity of a product with the quality of a product and that "bigger is better". These networks operate largely through international organizations, such as UNESCO and the OECD; their role as mediating structures in a process leading toward cross-national similarities in education constitutes an important addition to convergence theory, with wide-ranging implications for convergence in other institutions.`Ritzer here revisits and extends the ground-breaking theory he first fully expounded in in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds.

The McDonaldization thesis has been used to interpret broad trends and tendencies across the tourism industry (Ritzer ; Ritzer and Liska ) and the way in which Disney themeparks operate (Bryman ).

A number of tourism-oriented environments exhibit traits consistent with the principles that underpin Ritzer’s thesis. George Ritzer authored 'The McDonaldization of Society' inand it remains one of the bestselling sociology books of all time.

In this lesson. WMST Seminar on the McDonaldization Thesis of George Ritzer, which is concerned with whether or not the spread of rationalization, or what he terms 'McDonaldization' is inexorable. Ritzer examines the spatial and temporal dissemination of rationaliz.

McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century.

The basic idea is that these elements have been adapted based on the. `Ritzer here revisits and extends the ground-breaking theory he first fully expounded in in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds.4/5(4).

Ritzer the mcdonaldization thesis
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